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HRISTINA BANCHEVA

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HRISTINA BANCHEVA

I write about the messy, brilliant, and occasionally frustrating world of digital - marketing, B2B, sales, leadership, and building human-centered teams and services - in a world that often forgets we’re not robots.
25+
digital projects

B2B. DIGITAL. ESG.

I’m on a quiet mission to make digital a bit less wasteful and a lot more thoughtful.
I’m Hristina - a marketing strategist, digital native, 94% extrovert, committed, yet extremely demanding team builder. I’ve spent the last decade helping companies grow through smarter digital strategy, efficiency-centered leadership, and a healthy dose of curiosity.

SERVICES

convinced?
Enough about me, want to already dive into details?
Let's talk business
Consultancy
Advising B2B companies on smarter sales, digital strategy, team leadership, and operations built for real growth and long-term impact.
Go-to-Market
Nailing product-market fit, positioning your offer, and getting you in front of the right people -  without the usual marketing theater.
Web
Building sustainable digital platforms and campaigns that perform and scale, but waste less, load faster, and leave a lighter footprint on the planet.
marketing
digital
sustainability
growth
people-centric
Form
follows
function
Form
follows
function

TOPICS

TOPICS

People-Centered
All Digital
Concept Lab
Sustainability
More good stuff please!
wanted! Sustainable web
Food for thought
Digital is never weightless. Every click, campaign, and sprint has a cost. Build with care, lead with people in mind, and you’ll create strategies that work - without leaving a bigger mess behind.
This is art.
Let's talk digital sustainable practices.
1
Production
Create Less, Create Better. Sustainable production is about making fewer things — but doing them better. It means aligning strategy with purpose, being brutally honest about what’s actually needed, and resisting the urge to just “add more.” Thoughtful production isn’t slower. It’s smarter.
2
usage
Build for People, Not Pageviews. We talk a lot about user experience, but not nearly enough about energy waste. On the human side, it's about respecting people’s time: fast-loading pages, clear messaging, no endless scrolls to nowhere. On the tech side, it's performance-first decisions.
3
Waste
Clean It Up or Cut It Out. Outdated blog posts. Legacy pages that no one visits. Campaigns that ended in 2019. A sustainable web presence means regular audits, ruthless pruning, and a culture that values quality over quantity. If it’s not useful anymore, let it go.
Businesses that Grow with us inspire us
2025  
Digital Sustainability Started digging deeper into how we create, consume, and clean up digital. Consulting and writing around strategy that’s smart, responsible, and doesn’t burn out teams, or servers.
2023  
Shifted focus toward independent consulting. Helping companies align strategy with execution through better ops, sharper positioning, and cleaner digital builds.
2018
Agency life. B2B marketing and team leadership at scale. Launched global campaigns, and learned how fast things break when clarity is missing.
2016
The Marketing Kickoff. Figured out how people think, how markets move, and what actually converts.
Bachelor in European Studies & Master's in Entrepreneurship, Innovation & Finance
create
with
purpose
Create
with
purpose
Beauty
in
Simplicity
Beauty
in
Simplicity
Businesses that
grow with us
Inspire us

SUCCESS STORIES

Digital Sustainability. Started digging deeper into how we create, consume, and clean up digital. Consulting and writing around strategy that’s smart, responsible, and doesn’t burn out teams, or servers.
2025
Shifted focus toward independent consulting. Helping companies align strategy with execution through better ops, sharper positioning, and cleaner digital builds.
2023
Agency life. B2B marketing and team leadership at scale. Launched global campaigns, and learned how fast things break when clarity is missing.
2018
The Marketing Kickoff. Figured out how people think, how markets move, and what actually converts
2016
Bachelor in European Studies & Master's in Entrepreneurship, Innovation & Finance
technology
Smarter digital strategy, focused GTM execution.
healthcare
Clear and responsible
digital experiences.
creative
Strategy that’s bold,
and built to move.

INDUSTRIES

WEB
IS
power
web
IS
RESPONSIBILITY
WEB
IS
POWER
WEB
IS
RESPONSIBILITY
Great work
Starts
with a chat